Digital transformation is a term that means both everything – and nothing. To some companies, it’s the difference between competing and collapsing, the lynchpin in surviving the rapidly changing commercial landscape. But to others, it’s a task that sits on a never-ending to-do list, regarded as little more than another business buzzword.
Last year, Microsoft produced a comprehensive report on the state of digital transformation in the UK: Digital transformation: the age of innocence, inertia or innovation?. The findings were clear: new digital services are changing every aspect of business. But we also discovered widespread discrepancies between the ways organisations view digital transformation, and the extent to which they’re willing to embrace strategies, initiatives and operating models.