Signal vs noise: Marketing content L&D pros really want from vendors

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Date(s) - 30/10/2018
12:00 pm - 1:00 pm

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Take a look at the Twitter streams of the big learning conferences. Even the briefest look tells you the type and volume of marketing content that learning vendors use in their attempts to engage with their customers, learning professionals.

Much of this content is about the vendor, not the customer. Much of it is push rather than pull communication. This happens all the time with big learning conferences. It also happens all the time in other marketing activities focused on generating customer interest – promoting new products and services, for example.

What’s wrong with this type of content marketing? It’s not focusing on customer wants and needs. Yet, understanding what content is useful to your customer is the key to creating engaging content. This is key to successful content marketing.

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