What is Sales Enablement?

Sales Enablement is still in its infancy but growing very fast, it means something slightly different to each organisation depending on their maturity levels. Five years ago Sales Enablement was unheard of. Today, it’s one of the fastest growing positions within the sales organisation. Sales leaders are asked to increase revenue with the same amount of resources.  This means sales teams must be more efficient than ever before.  The primary focus of sales enablement is simple: Increasing the effectiveness of each customer interaction.

Do you have a sales enablement function or role within your organisation and what is its primary focus?

2 Comments
  1. Lesley Price 3 years ago

    Would really like to understand more about Sales Enablement Angela. I am not sales focussed at all, but I get where you are coming from and the value it could bring …maybe we can arrange a chat sometime???

  2. Author
    Angela Pritchet 3 years ago

    Happy to share more Lesley – anytime just let me know 🙂

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