Sales Enablement is still in its infancy but growing very fast, it means something slightly different to each organisation depending on their maturity levels. Five years ago Sales Enablement was unheard of. Today, it’s one of the fastest growing positions within the sales organisation. Sales leaders are asked to increase revenue with the same amount of resources. This means sales teams must be more efficient than ever before. The primary focus of sales enablement is simple: Increasing the effectiveness of each customer interaction.
Do you have a sales enablement function or role within your organisation and what is its primary focus?