Start with Who: The Golden Circle of Learning Design

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Date(s) - 23/09/2019
12:00 pm - 12:45 pm


For many years we have benefited from Simon Sinek’s ‘Start with why’. This inspiring idea also guided learning designers in their approach although it originates from a leadership and marketing perspective. In the era of Learner eXperience Design, it’s time to put the learner back in the centre of our design. To do so, we have to replace the ‘why’ with ‘who’ and create the ‘Golden Circle for learning design’. Why ‘Start with why’ is a pitfall for learning design

Start with ‘WHO’ to really understand the people that have to get the job done

Explore different types of WHAT kind of ‘jobs to be done’ for real empathy

Understand the characteristics of the context WHERE the job takes place

Use your understanding to design the right blend of learning and performance support interventions and modalities.

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