Leadership For The Changing Times – John Grisby

How Different Eras Produce Leaders with Different Mindsets

1898: it’s the Golden Age of American industrial growth. After years of experimenting, a young engineer produces his first self-propelled vehicle: the Ford quadricycle. He then improves the engine and power, and in 1903 his first automobile is ready for production. Just eight years later, Ford’s small workshop has expanded to large industrial factories with hundreds of assembly-line workers. Surely this is the apotheosis of American business leadership?

Think again. To produce record sales of 300,000+ cars a year, the company’s structure was a military-style chain of command. Communication was top down, and line managers were like sergeants, wielding absolute power and authority. Workers were kept in line by fear of physical punishment or losing their jobs for the slightest misdemeanour.

Ford’s methods would hardly be used – or even recognised – by a successful manager today. And leadership had existed for many thousands of years before Ford came along. The concept of what leadership is (and is not) has changed radically over time and since 1968 over 77,000 books have been published on the topic. So today, what exactly is it?

Modern-day leaders are faced with a multiplicity of leadership theories, models and approaches about how to effectively lead. If you were asked to lead a team or an entire organisation, which one do you use?

Do you lead like the traditional patriarch of a family and only surround yourself with people you trust and know? Use the ‘stick approach’ suggested by old-style military leadership, to intimidate and physically dominate workers? Do you expect total loyalty, perfection and conformity to positional authority, as in IBM and Xerox in the 1970s? Motivate through the ‘carrot approach’ and reward the best performers as suggested by American success guru Ziz Zigler? Or maybe you consider everyone a leader, as in the egalitarian, social approach suggested by the new 21st century idea of conscious leadership?

The truth is that there is no leadership ‘magic bullet’ – but there is a way through the muddle of competing ideas. It is an evidence-based theory named Leadership Value Systems or LVS (Beck, [date?]). LVS draws on the entire developmental history of humans and business to clarify and resolve many of the dilemmas modern leaders face.

Value systems and leadership

LVS is an extension of Value Systems Theory or VST (Graves, C.W. 1970). This is a way of understanding how humans adapt to increasingly complex life conditions. Value systems shape our cultures, societies, everyday life (including economics, politics, finance industry, etc.) and how we think about topics or solve problems.

LVS associates particular life conditions with particular leadership practices. It looks at the ways in which leaders have adapted their practices through history in order to effectively lead people and organisations in a changing competitive environment.

Understanding how value systems connect to specific industries, sectors and organisations helps modern leaders create strategies for sustaining high performance. It provides a framework for understanding what might – and might not – be successful in a particular context. The LVS of an organisation, leader and ‘followers’ can be studied, analysed and measured.

There are various LVS at play in the business world. There are obvious differences between countries, and more subtle ones between organisations competing in the same sector. For example, Apple and Microsoft, both American tech giants, have clearly differing cultures and leadership philosophies. So too the UK retail giants Tesco and Waitrose.

Core leadership mindsets

Life Conditions Summary of associated coaching philosophy
B: Pre-industrial era O: Life conditions support group traditional/tribal way of thinking
C: Industrial Revolution era P: Life conditions support individual power/exploitive way of thinking
D: Information & knowledge era Q: Life conditions support purpose/planned driven way of thinking
E: Global technology-finance era R: Life conditions support individual success/achievement way of thinking
F: Digital/social network era S: Life conditions support communal/network way of thinking
A’: Multi-systemic era N’: Life conditions support cognitive/systemic way of thinking

LVS identifies six core leadership mindsets developed from the history of business, each rooted
in different life conditions:

 LVS 1:

In (B) life conditions, the dominant leadership philosophy is (O): traditional and kinship-based.  Leadership is a rite of passage and proof of worthiness. Leaders are associated with legends  and wisdom. They are promoted to positions from within a core of semi-elites or blood relatives.  They are concerned with maintaining group cohesion, values, customs and traditions. Followers  organise in a circle structure around the central patriarch in a demonstration of unity and for
safety. Elements of strong healthy (O) leadership existed in Madiba (Nelson Mandela) from the  South African Thembu tribe and in English family-owned businesses passed down through multiple generations.

LVS 2:

In (C) life conditions, leaders emphasise the idea of power and conquest (P). The individual with  most power wins: this is the leadership of the Big Boss, expressed as superiority. Leaders climb  through the ranks overpowering everyone, and hold their position by intimidating and using  heavy doses of discipline. Followers organise in a top-down chain of command. Expression of  these elements was normal during the U.S. and Western Europe industrial revolution.  Unhealthy (P) leadership elements can be seen when organisations use sweatshops and child  labor to produce mass goods, and when hedge funds traders pursue profit at any cost.

LVS 3:

In (D) life conditions, following and living by the ‘master plan’ (Q) becomes a central idea.  Leadership is an emotional call to serve and sacrifice for the cause or ultimate plan. Leaders are  born into a certain rank, class or status. They display patriotism, demand group discipline and  have a sense of purpose. Followers organise in a formal management structure where positional  authority determines rank (e.g. head of department/division). Long-standing healthy (Q)  leadership expression includes the military (Army, Navy, Marines and Air Force). Unhealthy (Q)  leadership expression is seen in the extreme ideology of Isis/Daesh.

LVS 4:

Where (E) life conditions predominate, leaders maximise advantages and leverage competitive  opportunities. Leadership emphasises an individual who is the ‘best of the best’ (R). Leaders are  the most competent and smartest, those who have developed a special competitive advantage  over others. Key elements of leadership include motivation through financial rewards or cash  incentives and the idea of ‘winning’. Followers organise in a formal management structure, but
where positional authority is flexible depending on competency. This is the environment of the  global corporation: Nestle, Microsoft, JP Morgan, BP and Dow Chemical.

LVS 5:

In (F) life conditions, leaders act as a facilitator/collaborator (S). Leadership is about being equal  and bringing everyone together to deepen the human bond. Leaders encourage performance  through fun, participation and community. Social networking, emotions and intrinsic motivation  are key elements. Followers organise in an egalitarian circle structure. This leadership  philosophy is rare in the modern world, where global dominance, competition and financial  bottom lines rule, but is emerging among millennial thinking.

LVS 6:

In (A’) life conditions, leaders aim to be functional and flexible (N’). Leadership is practical and  leaders dip into the five other leadership philosophies to find whatever works with followers at  the time, place and circumstances. Followers are not really such. Everyone is ‘on the same  page’, characterised by high levels of commitment; differences between people are expected  and accepted.

Above, each LVS is described individually and as a stereotype; in the real world they mix and  combine in interesting ways to form the bio-psycho-social DNA of everything from sports  enterprises to business organisations.

The bio-psycho-neuro-socio ‘DNA’ of Leadership Philosophy


Leading organisations and teams in the 21st Century

Good leaders naturally apply LVS theory every day – albeit intuitively, rather than through formal  frameworks or measurement. Good leaders understand subtle changes in the business  environment and culture, and effectively work with the human element of their follower. Good  leaders instinctively know which leadership styles, practices or tactics work for each of their  followers.

However, as the pace of change increases, and the business environment becomes more  complex, there is a need to improve the skill level of leaders from ‘good’ to ‘great’. Using LVS is  an effective way of doing so. It’s an inevitable part of business evolution that the bar for quality  leadership rises every year. Darwin’s Principle states, “it’s not the species that is the strongest or  more intelligent that survives – it’s who can effectively adapt to the environment”. In this, LVS has  proved that making the complex clear in order to adapt can be very powerful tool indeed.

About the author – John Grisby

John Grisby is Professor of Management Practice at the University of Bedfordshire. He is a Managing Partner at Grey Matter Global Ltd., a consultancy dedicated to reducing complexity as a way of solving the most difficult problems in leadership and strategy.

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